Your Digital Analysis, Analytics and Optimization Strategy Partner

Designed for Your Business, Built with Your Data
Our Services
Google Analytics Certified

Google Analytics Certified

Google Certified Data Analytics Professionals

Google Certified Data Analytics Professionals

Google Tag Manager Certified

Google Tag Manager Certified

Google Ads Search Certified

Google Ads Search Certified

Google Analytics Certified

Google Analytics Certified

Google Certified Data Analytics Professionals

Google Certified Data Analytics Professionals

Google Tag Manager Certified

Google Tag Manager Certified

Google Ads Search Certified

Google Ads Search Certified

Google Analytics Certified

Google Analytics Certified

Google Certified Data Analytics Professionals

Google Certified Data Analytics Professionals

Google Tag Manager Certified

Google Tag Manager Certified

Google Ads Search Certified

Google Ads Search Certified

Empowering Your Business Through Data-Driven Excellence

Our mission is to empower your organization by leveraging real data–your data, to make intelligent, informed business decisions. We will help you unlock insights so that you feel confident in knowing what you see, what it means and what you should do about it.

Services to Help Get You from Setup to Actionable Insights

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Analytics Services

Our analytics services provide in-depth analysis and actionable insights from your data, enabling informed decision-making and strategic planning. By leveraging advanced tools and methodologies, we transform complex data into clear, actionable recommendations that drive your business growth.

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Data Integrations and Visualization

We specialize in seamless data integrations and impactful visualizations, ensuring your disparate data sources work together harmoniously. Our visual tools turn complex data into clear, actionable insights, empowering you to make data-driven decisions with confidence.

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Digital Marketing Consulting

Our digital marketing consulting services craft customized strategies that enhance your online presence and drive targeted engagement. We leverage industry expertise to optimize your digital campaigns, ensuring they align with your business goals and deliver measurable results.

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Why Choose Daylight Strategy?

We got started by running marketing agencies. That’s where we learned that the story of your digital effectiveness is hiding in your data. We’re the team who can help you leverage the amazing power of your data, through analytics, analysis, strategy and reporting.

Some of the Businesses
We’ve Worked With

Helping Businesses Everyday

See what our clients have to say about us.

★★★★★

This is amazing! Whatever we’re paying you for this is worth it just for this screen.”

Mike K. – Client

Frequently asked questions

Why is Google Analytics important for my business?
Google Analytics is a powerful tool that provides invaluable insights into your website’s performance. It tracks user behavior, identifies trends, and helps you understand what works and what doesn’t. By leveraging this data, you can make informed decisions to enhance user experience, optimize marketing strategies, and ultimately boost your business.
How is this different from the default Google Analytics setup?
The default Google Analytics setup is a generic configuration that may not align with your specific business goals. We customize your setup to capture data that matters most to your success, offering a more tailored and impactful analytics solution.
What does the Google Analytics setup process involve?
The setup process includes creating an account, installing the tracking code on your website, and configuring essential settings. Our experts go beyond the basics, ensuring that your setup aligns with your business goals. We customize settings, establish conversion tracking, and implement advanced features to provide a comprehensive view of your online presence.
How do you tailor Google Analytics solutions to my business?
We take a personalized approach, understanding your unique business objectives, target audience, and industry dynamics. Our team customizes the Google Analytics setup and configurations to ensure that the data collected aligns precisely with your specific goals. This tailored approach maximizes the relevance and impact of your analytics insights.
How often should I audit my Google Analytics setup?
Regular audits are essential to maintain data accuracy and relevance. We recommend conducting audits at least once a quarter. This ensures that your tracking parameters are up-to-date, and any changes in your business objectives or website structure are reflected in your analytics setup.
What risks come with using the default Google Analytics setup?
Relying on the default Google Analytics setup may lead to inaccurate data, missed opportunities, and a lack of insights relevant to your business. Our customized approach mitigates these risks, ensuring your analytics infrastructure is robust, precise, and aligned with your objectives.
What kind of actionable insights can I expect from my data?
Our analytics experts translate raw data into actionable insights. This may include identifying high-performing pages, understanding user journey patterns, and uncovering potential areas for improvement. These insights empower you to make data-driven decisions that directly impact user engagement, conversions, and overall business success.
What ongoing support do you provide after the initial setup or audit?
Our commitment extends beyond the setup or audit phase. We offer continuous support, adapting your analytics strategy as your business evolves. Whether it’s scaling your analytics framework for growth or addressing emerging trends, our team remains dedicated to optimizing your Google Analytics for sustained success.

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Expert, Independent Digital Strategy

Find out how decades of experience in the digital marketing world can help your business succeed online.