About Us

Daylight Strategy was founded by three digital media veterans in 2020. After running digital agencies for many years, we noticed that our clients were asking us three questions more and more frequently:

Does my website work?
What would make it better?
What would make my marketing campaign more effective?

If you’ve ever considered asking your agency one of these questions, it’s likely that the answer they gave you was some version of “spend more on marketing”. How convenient for them! This is why we knew there was a massive problem in our space: there was really no way to determine how effective a company’s digital presence was.

Digital is Complex – Our Goal is to Simplify It

Over the years, both websites and the digital ecosystem that surround them have gotten considerably more complex. The days of a website functioning as a digital brochure and advertising functioning as a digital yellow pages are long gone. The good news is that there’s far more opportunity to generate revenue digitally. The challenge is that the complexity of the ecosystem has made it very difficult to understand which parts are working well and which parts aren’t. It’s similar to the difference between working on a Ford Model T and a Tesla Model S. The skill-set and even the tools used on the former will be useless on the latter.

We knew that the eCommerce world did not simply need more marketing agencies. Instead, what was needed was an independent digital advocate: a team of experts who knew how to dissect, diagnose and interpret the entire function of your business’s digital presence. So we provide our own philosophy of three answers in the form of these questions

What do we see?
What does it mean?
What should you do about it?

The evolution of digital and eCommerce creates a massive opportunity to optimize the components of your digital presence. Our clients see an increase in the amount of revenue they generate digitally without having to constantly increase their digital marketing spend. We find the problems you might not know about so that you can increase your digital ROI.