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Digital Analysis and
Optimization Strategy

Designed for Your Business, Built with Your Data

Expert, Independent
Digital Strategy

Turning Data into a Business Strategy

Our team does the heavy lifting of analyzing your data and translating it into a business strategy that aligns with your goals. We provide you with three pillars of knowledge to help you uncover strategies for your business.

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What Do We See

Analyzing your data to understand your business

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What Does It Mean

A summary of the findings and details of what it means

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What Should You Do About It

Translating our analysis into a digital strategy

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400%

Higher Conversions

Websites with a superior user experience

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64%

Purchases Made

After watching a branded video on social media

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75%

Improved Credibility

When a business has an engaging website

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31%

Average CTR

Top-ranking site in Google organic search results

Simplifying the Complex Digital Marketing World

There are more ways than ever to get in front of you customer online. But where do you focus your budget and effort? Having an ineffective digital presence could be costing you money and customers. Daylight Strategy will simplify the complex digital landscape so you can focus on the most effective strategies for your business.

One-time and Ongoing Services Available

We have a full range of services designed to uncover ways to improve your digital efficiency that can be completed once or on an ongoing basis.

  • Custom Reporting and Dashboards
  • Digital Effectiveness Audit
  • Fractional CMO/Ongoing Digital Strategy
  • Marketing Strategy
  • Google Analytics Setup and Analysis
  • SEO and Technical Audit
  • Competitor and Acquisition Audits
  • Go-To-Market Strategy
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Optimize Your Data Gathering

Collect the most relevant information
about your customers

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Optimize Your Digital Presence

Improve the ways for customers to find you and interact with your business online

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Optimize Your Business Strategy

Maximize your results without wasting
time or money

How Can We Help You?

We will work as a team to provide the best strategy to achieve your business goals.

Google Analytics Setup and Analysis

Is your GA4 configured to maximize insights within your digital ecosystem? We’re experts at making sure you capture all the critical data about your business.

Digital Effectiveness Audit

How well does your website work? How effective is your marketing? Do they work together? We’ll give you a comprehensive digital assessment and solutions.

Custom Reporting and Dashboards

Have too many reports but not enough insights? We build custom reports and dashboards using your various data sources, showing you the most important trends.

Frequently asked questions

I don’t know anything about my marketing, can Daylight Strategy still help me?
Absolutely! We understand that the online marketing world has become incredibly complex. Let us do the analyzing for you so you can focus on running your business.
Will Daylight Strategy run the marketing for me?
No, we prefer to be an independent partner so that our guidance remains unbiased and our recommendations can encompass all aspects of your digital presence.
Do I need to be running online advertising?
No, Daylight Strategy will help all businesses regardless of the strategy or size of their digital presence.
Do I have to make the changes you recommend??
No, as the business owner, it is up to you to decide what is best for your business. But we hope that the evidence, experience and recommendations we provide help you make the best decisions possible for your business.

Question not answered above? Contact us

Expert, Independent Digital Strategy

Find out how decades of experience in the digital marketing world
can help your business grow.