Daylight Strategy
Author: Daylight Strategy
GA4 Setup Mistakes Part 3: Tracking, User-ID, Custom Events and Data Retention
In the final installment of our GA4 setup mistakes and errors series, we explore the importance of properly aligned domain and stream URLS as well as the importance of configuring referral and cross-domain tracking. We’ll also take a look at how utilizing User-ID in GA4 can allow you to seamlessly track user journeys across devices…
Common GA4 Setup Mistakes Part 2: E-Commerce, Google Product Linking, and Attribution
In Part 1 of our Common GA Setup Mistakes series, we explored the common issues that new users encounter in conversions, dimensions, and events in GA4. Today we’ll take a closer look at a few less known, although common issues and errors, including missing e-commerce data, not linking Google products in GA4, incorrect attribution, and…
Common GA4 Setup Mistakes: Conversions, Dimensions and Events
Google Analytics 4 (GA4) is a powerful tool that can provide valuable insights into your website’s performance. However, it’s important to set up GA4 correctly to ensure accurate data collection and reporting. In this article series, we’ll highlight some of the most common GA4 setup mistakes and oversights and how to avoid them. Not Defining…
Page Speed Insights vs. Site Health Score: Understanding the Differences
In the dynamic world of website optimization, two crucial metrics take center stage: Page Speed Insights and Site Health Score. While both are valuable tools for evaluating your website’s performance, they serve distinct purposes and offer unique insights. In this blog post, we’ll explore the differences between Page Speed Insights and Site Health Score to…
Building a Strong Digital Presence: A Guide for Start-Up Success
In today’s interconnected world, establishing a robust digital presence is not just an option; it’s a necessity. For start-up businesses, a well-crafted digital strategy can be the key to reaching a wider audience, engaging potential customers, and driving growth. In this guide, we’ll explore the steps to set up a compelling digital presence and the…
Understanding Engagement Rate in Google Analytics 4 and How to Improve It
As business owners and marketers get more familiar with GA4, many have started to wonder how else they can leverage their analytics. Often times, there is so much data that you may not know where to start looking. To help guide those who are interested in learning more about the different metrics they can find…
A Puzzle is Easier to Solve When You Can See the Big Picture
Decoding Digital Marketing: Putting the Puzzle Pieces Together In today’s fast-paced and interconnected world, businesses have realized that digital marketing is the cornerstone of their success. From social media to SEO, email marketing to content creation, the digital marketing landscape has become a sprawling, fragmented puzzle that can be perplexing to navigate. Each piece represents…
Exploring Alternatives to Google Analytics
For years, Google Analytics has been the go-to web analytics tool for website owners and marketers. It offers a wealth of valuable data, allowing them to understand user behavior, track conversions, and optimize their online presence. However, even thought Google Analytics is both free and powerful, there are some compelling reasons why some businesses would…
Leveraging Google Analytics for Actionable Business Insights: Unleashing the Power of Data
You have made the transition to GA4… now what? While walking through the new version of Google Analytics, you may be looking around wondering, what is all of this information? What does it mean? How is this helpful? With GA4, businesses now have even more ways to see user behavior and gain valuable insights into…
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How Do Search Engines Crawl Your Website?
Search engines like Google and Bing rely on automated software programs known as “crawlers” or “bots” to gather information about the content on websites. Crawlers are designed to visit websites, analyze their content, and report back to the search engine with information that helps them understand what each page is about. This process, known as…