• GA4 Setup Mistakes Part 3: Tracking, User-ID, Custom Events and Data Retention

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    GA4 Setup Mistakes Part 3: Tracking, User-ID, Custom Events and Data Retention

    In the final installment of our GA4 setup mistakes and errors series, we explore the importance of properly aligned domain and stream URLS as well as the importance of configuring referral and cross-domain tracking. We’ll also take a look at how utilizing User-ID in GA4 can allow you to seamlessly track user journeys across devices…

  • Common GA4 Setup Mistakes Part 2: E-Commerce, Google Product Linking, and Attribution

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    Common GA4 Setup Mistakes Part 2: E-Commerce, Google Product Linking, and Attribution

    In Part 1 of our Common GA Setup Mistakes series, we explored the common issues that new users encounter in conversions, dimensions, and events in GA4. Today we’ll take a closer look at a few less known, although common issues and errors, including missing e-commerce data, not linking Google products in GA4, incorrect attribution, and…

  • Common GA4 Setup Mistakes: Conversions, Dimensions and Events

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    Common GA4 Setup Mistakes: Conversions, Dimensions and Events

    Google Analytics 4 (GA4) is a powerful tool that can provide valuable insights into your website’s performance. However, it’s important to set up GA4 correctly to ensure accurate data collection and reporting. In this article series, we’ll highlight some of the most common GA4 setup mistakes and oversights and how to avoid them. Not Defining…

  • Building a Strong Digital Presence: A Guide for Start-Up Success

    Building a Strong Digital Presence: A Guide for Start-Up Success

    In today’s interconnected world, establishing a robust digital presence is not just an option; it’s a necessity. For start-up businesses, a well-crafted digital strategy can be the key to reaching a wider audience, engaging potential customers, and driving growth. In this guide, we’ll explore the steps to set up a compelling digital presence and the…

  • Understanding Engagement Rate in Google Analytics 4 and How to Improve It

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    Understanding Engagement Rate in Google Analytics 4 and How to Improve It

    As business owners and marketers get more familiar with GA4, many have started to wonder how else they can leverage their analytics. Often times, there is so much data that you may not know where to start looking. To help guide those who are interested in learning more about the different metrics they can find…

  • Exploring Alternatives to Google Analytics

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    Exploring Alternatives to Google Analytics

    For years, Google Analytics has been the go-to web analytics tool for website owners and marketers. It offers a wealth of valuable data, allowing them to understand user behavior, track conversions, and optimize their online presence. However, even thought Google Analytics is both free and powerful, there are some compelling reasons why some businesses would…

  • Leveraging Google Analytics for Actionable Business Insights: Unleashing the Power of Data

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    Leveraging Google Analytics for Actionable Business Insights: Unleashing the Power of Data

    You have made the transition to GA4… now what? While walking through the new version of Google Analytics, you may be looking around wondering, what is all of this information? What does it mean? How is this helpful? With GA4, businesses now have even more ways to see user behavior and gain valuable insights into…

  • Google Analytics 4 is Coming! And it REALLY Matters

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    Google Analytics 4 is Coming! And it REALLY Matters

    Hopefully by now you’ve heard that Google is sunsetting its current iteration of Analytics, Universal Analytic. In its place is the newest version of Analytics, Google Analytics 4 or GA4. This raises a few important questions: Why is Google doing this? Is GA4 better? If so, how? What happens to my existing Analytics data? Should…

  • Google is Sunsetting Universal Analytics

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    Google is Sunsetting Universal Analytics

    What Is Going On? For decades, Google Analytics has been the standard for how developers, marketers and businesses track the users coming to their websites. In March 2022, Google announced that on July 1, 2023, Google will be sunsetting their Universal Analytics platform and moving to Google Analytics 4. Google Analytics 4 launched 2 and…

  • Why Businesses Should Set Up Goals in Google Analytics 4

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    Why Businesses Should Set Up Goals in Google Analytics 4

    Any successful business owner will tell you that each month, quarter and year, they create goals for their business to ensure that their business continues to thrive. In order to keep track of these goals, owners will create KPI’s (Key Performance Indicators) to measure their success. This same strategy can be applied to the digital…