Google Analytics Audit
The Importance of a Comprehensive GA4 Audit
A GA4 audit is a comprehensive examination of a business’s Google Analytics 4 implementation to ensure that it accurately collects and reports data aligned with the organization’s goals and objectives. As the digital landscape evolves, businesses increasingly rely on data-driven insights to make informed decisions and drive growth. However, without a properly configured and optimized analytics setup, companies risk collecting inaccurate or incomplete data, hindering their ability to derive meaningful insights and make strategic decisions effectively.
![woman working on a laptop](https://daylightstrategy.com/wp-content/uploads/2022/03/qtq80-AYYMir-1024x683.jpeg)
![Woman is looking at a laptop screen with a Google Analytics (GA4) displayed.](https://daylightstrategy.com/wp-content/uploads/2023/09/Woman-with-GA4-1024x576.png)
What to Expect from an Audit
During the audit, we assess various aspects of the GA4 setup, including event tracking, goal configurations, e-commerce tracking, and data integrity. We verify that tracking codes are correctly implemented, data collection settings are optimized, and reporting views are structured to provide actionable insights. Additionally, we ensure that the analytics setup complies with relevant regulations and best practices for data privacy and security. By conducting a thorough GA4 audit tailored to each client’s needs, we empower businesses to harness the full potential of their data, make informed decisions, and drive measurable results aligned with their strategic objectives.
![Google Analytics Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/image.png)
Google Analytics Certified
![Google Certified Data Analytics Professionals](https://daylightstrategy.com/wp-content/uploads/2023/09/Google-Data-Analysis.png)
Google Certified Data Analytics Professionals
![Google Tag Manager Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/GTM-1.png)
Google Tag Manager Certified
![Google Ads Search Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/Google-Ads-Search.png)
Google Ads Search Certified
![Google Analytics Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/image.png)
Google Analytics Certified
![Google Certified Data Analytics Professionals](https://daylightstrategy.com/wp-content/uploads/2023/09/Google-Data-Analysis.png)
Google Certified Data Analytics Professionals
![Google Tag Manager Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/GTM-1.png)
Google Tag Manager Certified
![Google Ads Search Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/Google-Ads-Search.png)
Google Ads Search Certified
![Google Analytics Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/image.png)
Google Analytics Certified
![Google Certified Data Analytics Professionals](https://daylightstrategy.com/wp-content/uploads/2023/09/Google-Data-Analysis.png)
Google Certified Data Analytics Professionals
![Google Tag Manager Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/GTM-1.png)
Google Tag Manager Certified
![Google Ads Search Certified](https://daylightstrategy.com/wp-content/uploads/2023/09/Google-Ads-Search.png)
Google Ads Search Certified
What to Expect from Daylight Strategy
Extensive Industry Experience
Our team brings decades of extensive experience in digital analytics to every Google Analytics audit. With years of navigating the dynamic landscape of digital marketing and analytics, we have accumulated deep expertise and insights. Trust our seasoned professionals to thoroughly examine your Google Analytics setup, leveraging their vast knowledge to ensure accuracy and optimal performance.
![](https://daylightstrategy.com/wp-content/uploads/2023/03/Copy-of-SEO3-1-1024x576.png)
![](https://daylightstrategy.com/wp-content/uploads/2023/09/slide-cover-1024x576.png)
Partnership-Oriented Process
We prioritize a partnership-oriented approach in our Google Analytics audits. When you collaborate with us, you’re not just engaging a service provider; you’re gaining a dedicated partner committed to your success. We work alongside you, understanding your unique challenges and objectives, to craft personalized audit solutions. Together, we develop strategies that drive meaningful results and advance your business goals.
Expertise in Google Analytics
Our team consists of certified Google Analytics professionals and Google Tag Manager specialists, deeply immersed in the realm of digital analytics. Holding Google Analytics certification and Google Certified Data Analytics Professional accreditation, we offer top-tier expertise in utilizing these robust tools. Our audits uncover optimization opportunities, refine configurations, and ensure precise data tracking, empowering you to maximize the potential of Google Analytics.
![](https://daylightstrategy.com/wp-content/uploads/2023/05/GA4-Conversion-Image-1-1024x450.png)
![](https://daylightstrategy.com/wp-content/uploads/2022/04/qtq80-bx10sM-1024x683.jpeg)
End-to-End Audit and Training
Our comprehensive audit service goes beyond mere evaluation. We ensure that your Google Analytics setup is not only correctly configured but also continually optimized for peak performance. From detailed audits and initial setup corrections to ongoing adjustments and fine-tuning, we cover every aspect with meticulous attention. Additionally, we provide thorough training for your team, equipping them with the skills and knowledge to effectively use Google Analytics.
Helping Businesses Everyday
See what our clients have to say about us.
★★★★★
This is amazing! Whatever we’re paying you for this is worth it just for this screen.”
Mike
Expert, Independent Digital Strategy
Find out how decades of experience in the digital marketing world can help your business succeed online.