What Is Going On?
For decades, Google Analytics has been the standard for how developers, marketers and businesses track the users coming to their websites. In March 2022, Google announced that on July 1, 2023, Google will be sunsetting their Universal Analytics platform and moving to Google Analytics 4. Google Analytics 4 launched 2 and a half years ago and now appears will be the new standard for obtaining and analyzing a website’s data.
What Do You Need To Do?
In short, you will want to install the GA4 tag onto your website as soon as possible. After July 1, 2023, Universal Analytics will stop capturing data for your website. Waiting until after this date to make the switch will cause you to lose valuable data and insights into your online strategy.
Google has created a helpful article with instructions on how to setup the new GA4 tags onto your website. This will alleviate any risk of losing key data as well as allow GA4 to have as much historical data as possible.
I Don’t Have Time To Update to GA4
No problem! Daylight Strategy can help with that. To help business owners make this transition as quickly as possible, Daylight Strategy is helping set up GA4 for businesses. Our mission is to help businesses see through the fog overlaying their digital strategy. Offering to help with the GA4 transition is a necessary step for businesses to get the data that helps with this. The sooner you make the switch, the easier it will be for you to peer through the fog.
GA4 Is Installed But I’m Still To Busy To Look At It
Daylight Strategy can help with that too. Our team can review the data for you and provide you business insights to turn that data into new customers for your business. Setting up GA4 as early as possible will allow our team to see historical trends to provide the best digital strategy for your business. Contact us today!